Meet Jolt, the Latino Organization Aiming to Shake up Texas Politics

By Gus Bova [This piece was originally published in the Texas Observer on 4/13/17]

“Change requires real organizing and investment in the community. You have to be committed long-term to Texas.”

On a sunny April afternoon, Maggie Juarez, 17, took the stage in an East Austin park in front of a large mural depicting historical figures of Mexican resistance, including Emiliano Zapata and César Chávez. She told a crowd of around 50 about the day she walked out of class to protest Trump’s immigration raids in Austin.

“I walked out because my community was being attacked,” said Juarez, who took part in an immigrant strike and march in February — her first protest. “We marched; now it’s time to organize and register our community to vote.”

As she spoke, vendors sold paletas and cups of fruta con chamoy while volunteers ran a voter registration table as part of what organizers billed as a “resistencia fest.”

Organizing the event was a new group called Jolt Texas. The fledgling nonprofit is chasing a familiar progressive dream: turning Texas’ rapidly growing Latino population into a force capable of painting the Lone Star State blue.

Jolt is the brainchild of Cristina Tzintzun, a longtime organizer and founder of the Workers Defense Project, a nonprofit that energized the moribund labor movement in Texas by finding creative ways to organize immigrants. Tzintzun left Workers Defense Project in 2015 and worked briefly in Washington, D.C., before moving back to Texas in November.

“Jolt is the organization that’s building the movement of Latinos that will change Texas politics forever,” Tzintzun told me in the group’s tiny office in East Austin. Eventually, she said she hopes to see the nonprofit “in all five metro areas, registering tens of thousands of voters and mobilizing hundreds of thousands during the election cycle.”

Since Tzintzun launched the group just after Trump’s election, it’s trained 200 volunteers, founded a University of Texas at Austin student chapter, built a contact list of 15,000 people and is planning an organizing institute for “the next generation of community leaders.” The group’s first-year budget is $430,000.

The idea, Tzintzun said, is to build a long-term strategy centered on empowering Latino youth like Juarez. More than a third of the state’s nearly 11 million Latinos are under the age of 18.

“Some people look at Texas’ Latino population and say Texas will quickly turn blue, but I don’t believe demographics are destiny,” she said. “It requires real organizing and investment in the community. You have to be committed long-term to Texas.”

Such talk might sound familiar to close observers of Texas politics. In 2013, Battleground Texas blew into the state promising to use grassroots organizing and voter turnout methods to make Texas competitive for Democrats again. The group, headed by Obama campaign veteran Jeremy Bird, said it would capitalize on demographic change in Texas and help mobilize an Obama-style electorate of young people, African Americans, Latinos, women and other groups who often have low turnout in Texas.

But Battleground Texas disappointed many when it became the de facto campaign vehicle for Wendy Davis, who lost the governor’s race to Greg Abbott in 2014 by a stunning 20 percentage points. Many criticized Battleground for relying on out-of-state organizers, poorly trained volunteers and ham-handed attempts at outreach to Latinos.

Tzintzun didn’t mention Battleground Texas by name, but she draws a contrast between Jolt and other groups.

“There’s been different attempts from folks that had the best intentions but weren’t committed long-term to Texas,” she said. “And [they] also didn’t come from the Latino community and understand its culture, its opportunities and its challenges.”

Tzintzun said she chose to launch in a non-election year for a reason: to build trust and support around issues long before asking Latino voters to turn out for a specific candidate. All three of Jolt’s staff are Latinas.

Tzintzun isn’t pegging her efforts to the 2018 midterms either, but thinking further ahead. “In Texas, we can’t think about just one electoral cycle,” she said.

Over her 12 years, Tzintzun grew the Workers’ Defense Project, a group that organizes undocumented workers, from a small, volunteer affair to a $2 million organization with a national profile.

“I built Workers’ Defense Project when I was 24 years old and didn’t know what I was doing from a paid staff of one to a staff of 25,” said Tzintzun. “So I know we can do this.”

At April’s “resistencia fest,” I sat with Juarez at a picnic table as she told me about her entry into activism.

The day she walked out of school, Juarez said she caught a ride with a friend to the march downtown. When the group reached the Capitol, she felt inspired and asked Tzintzun, whom she’d never met, for her megaphone so she could give a speech. It was time for the march to return downtown, so Tzintzun suggested she lead them back instead. Juarez took the megaphone, and the crowd followed.

Powering a Movement

At Jolt we are profoundly grateful for the support our donors provide. Through volunteer work and donation, they are powering a movement that will get more Latinos to the polls and change Texas politics. Here are two of their stories.

Gary Cooper

“I was so impressed by Cristina Tzintzun’s accomplishments and the national visibility she brought to Workers Defense Project, I knew that giving to Jolt was a good investment.” — Gary Cooper

(left to right) Richard Hartgrove with his husband Gary Gooper

Gary and his husband Richard’s generous donations and volunteer work helped launch Jolt and continue to power our organizing efforts.

Gary and Richard are both fifth generation Texans. They are also early retirees who channel their professional expertise to advancing progressive causes. They both started their volunteer advocacy work with AIDS Services Austin (ASA), an organization that helps AIDS patients get the health care they need. Later, at the suggestions of their friend Bob Daily, Gary and Richard got involved with Workers Defense Project and met the organization’s founder Cristina Tzintzun.

Gary and Richard were at a loss after the 2016 election, “we were frankly afraid for ourselves as gay people. We even considered leaving Texas.” But Gary and Richard didn’t leave, instead they connected with Cristina and got involved with Jolt, a new project to get more Latinos to the polls and create a better Texas for all. “I was so impressed by Cristina’s accomplishments and the national visibility she brought to Workers Defense Project, I knew that giving to Jolt was a good investment,” says Gary.

Gary believes that now, more than ever, it’s important for all communities to stand up for one another and fight back. “We’ve been traumatized by everything that is happening to our undocumented Latino friends. When there is oppression, it’s imperative that we push back. And giving to Jolt is one way to push back.”

Bob Dailey

“There is a lot of potential for change among Latino voters — they really could be the key to turning Texas blue.” — Bob Dailey

            Bob Dailey

Bob is a former college professor and a recently retired network design engineer who has been a Texas resident for more than 20 years. Bob was moved to give to Jolt after the 2016 presidential election. Since the election, Bob has given his time and money to Jolt.

Bob believes that investing in increasing Latino voter engagement can change Texas. “There is a lot of potential for change among Latino voters — they really could be the key to turning Texas blue,” says Bob. And he knows that Jolt’s efforts to engage Latino youth will change the state, “when young Latinos vote, things in our state will be better for everyone.”

Like many Austin residents, Bob was shaken by the retaliatory immigration raids President Trump carried out in Austin. “It’s frightening, intimidating and tragic. The Federal Government is terrorizing the residents of Austin.” Bob believes that in face of this adversity Austinites have to stand up for one another, that’s why he gives to Jolt.

You too can help power a movement that will take Latinos to the polls and create a more inclusive democracy in Texas. Donations can be made online at